Our Vision & Goals

Mission - For a better future

We at Ab Småland always have our future, our nature and you as a consumer in mind in everything we do. Therefore, we have chosen to work towards the Global goals.

"The Global goals are the most ambitious agenda for sustainable development that the world's countries have ever adopted and exist to achieve four great things by the year 2030: to abolish extreme poverty. Reducing inequalities and injustice in the world. Promoting peace and justice. To solve the climate crisis. ” UNDP

We have chosen goals where we believe that we can make the biggest impact. Our mission is to constantly improve, make demands and re-evaluate all our choices. In our work we want to make it easier for you as a consumer to make the right choice. Therefore, we are constantly looking for new ways to live, consume and create more sustainable.

Vision - Where the unexpected meets the traditional

"A greener lifestyle concept where the unexpected meets the traditional. Handpicked assortment of home interiors and fashion in organic or recycled material mixed with unique vintage furniture and plants as well as a café. Our ambition is to offer an inspiring meeting place with a creative atmosphere both in the shop and digital. A place where everyone feels welcome no matter where in the world you are."

In our daily work to create an inspiring and creative environment, we always look for new brands and partners that meet our values. We place tough demands on our suppliers and ourselves to constantly adapt and improve the environmental footprints we leave behind.

If you want to read about sustainability then you can do it under our sustainability page

JavaScript seem to be disabled in your browser.

You must have JavaScript enabled in your browser to utilize the functionality of this website.